Novo Nordisk and Noom to partner around digital health solutions to help people with obesity lose weight and keep it off

Novo Nordisk, a global healthcare company, and Noom, a leading behaviour change company, today announced a collaboration on digital health solutions focusing on weight management and education, with the aim of improving the lives of people living with obesity.

Novo Nordisk, a global healthcare company, and Noom, a leading behaviour change company, today announced a collaboration on digital health solutions focusing on weight management and education, with the aim of improving the lives of people living with obesity. The collaboration follows a successful 8-month pilot that combined Noom's proven, science-backed behaviour change programmes with Novo Nordisk's more than 95 years of experience in helping people living with chronic diseases. This collaboration, as one of many ways Novo Nordisk is partnering to improve care, will make solutions for behaviour change and education available to people with obesity in the US.

"We are passionate about improving the lives of people with obesity and finding new solutions to support respectful and complete care, which includes lifestyle change and medical management," said Camilla Sylvest, Novo Nordisk executive vice president, Commercial Strategy & Corporate Affairs. "We believe that the combination of Noom's services, with Novo Nordisk's offerings to support people with obesity, will help educate and empower people with obesity to lose weight, keep it off – and live healthy lives."

Noom's solutions seek to understand individual motivations and obstacles and use cutting-edge technology, including artificial intelligence, behavioural coaching by over 1,000 personal health coaches, data and wellness insights, to guide people towards sustainable change.

"Sustainable change can't happen in a vacuum, and those living with obesity who want to manage their weight are in need of personalised human coaching to help them change their habits, so they can lose weight for good," said Saeju Jeong, CEO and co-founder of Noom. "We've worked with the Novo Nordisk team for over a year and have engaged with over 4,000 people with obesity. We're enthused by the exciting feedback and know that by jointly testing and refining what works, we will continue to deliver much-needed, sustainable solutions and support, as part of a scientific, insight-driven treatment plan."

About obesity

Obesity is a complex, chronic disease that is influenced by multiple aspects, including physiological, psychological, genetic, environmental and socioeconomic factors.1 It is associated with many serious health consequences2 and decreased life expectancy.3 Obesity is not a life choice or simply a question about willpower4 and necessary help and support can be hard to find. There are few healthcare professionals trained in obesity care and patients often see their excess weight as something they should be able to solve on their own.5,6 Like any other chronic disease, the long-term management of obesity requires a full spectrum of treatment approaches, including lifestyle change and intervention, as well as pharmacotherapy or surgery.7 The global increase in the prevalence of obesity is a public health issue that has severe cost implications to healthcare systems.8,9 In 2016, 13% of adults, or approximately 650 million adults, were living with obesity worldwide.8

About Noom, Inc.

Noom is the world's leading behaviour change company, disrupting the weight loss and healthcare industries. By combining the power of artificial intelligence, mobile tech, and psychology with the empathy of over 1,000 personal coaches, Noom helps people live healthier lives by changing their long-term habits. More than 50 million people have benefited from Noom's behaviour change courses, including its virtual diabetes prevention programme, which was the first of its kind to be recognised by the CDC. The Noom platform is already being used by leading healthcare and pharmaceutical companies to improve treatment outcomes for patients worldwide. The company is headquartered in New York City with offices in Seoul and Tokyo.

About Novo Nordisk

Novo Nordisk is a global healthcare company with more than 95 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people defeat obesity, haemophilia, growth disorders and other serious chronic diseases. Headquartered in Denmark, Novo Nordisk employs approximately 41,600 people in 80 countries and markets its products in more than 170 countries. 

Changing Obesity™ is our long-term commitment to improve the lives of people with obesity by changing how the world sees, prevents and treats obesity.

Tags : #novonordisk #digitalhealth #healthcare #weightloss #technology

About the Author


Faryal Siddiqui

Faryal Siddiqui is a creative person with a flair for writing.
As a dedicated writer she writes about new technology changes in Healthcare and strives to explain things in an easier manner holding the reader’s interest and attention to the very last word of the story. She has been providing information on Medicircle through her articles that display her compendious knowledge on Healthcare Updates, Latest innovations in Healthcare, Trending Medical Scenarios, Corporate and Pharma Updates.
To reach her please write on [email protected]

Related Stories

Loading Please wait...
-Advertisements-


Trending Now

PM addresses the Nation today, announces free vaccinesJune 07, 2021
Why inhalers are best for treating asthma, well illustrated by Dr. Anil SingalMay 12, 2021
Dr. Rohan Palshetkar shares his invaluable insights about the Maternal Mortality Rate causes and improvements in India April 29, 2021
It is important to adopt a non-judgmental attitude towards any teenage girl seeking contraceptive advise suggests Dr. Teena Trivedi, Obstetrician and GynecologistApril 16, 2021
80% of the diseases are psychosomatic which means they have roots in the mind and this is where homeopathy steps in - It resolves physical ailments by finding the cause in the mind – Dr. Sanket Dhuri, Consultant Homeopath April 14, 2021
A futuristic Vision of a Healthcare Entrepreneur: Shyatto Raha, CEO, and Founder of MyHealthcareApril 12, 2021
Saher Mehdi, Founder and Chief Scientist at wellOwise talks about aspects making healthcare more equitable and reachableApril 10, 2021
Wide variety of therapies to address autism in children explained by Dr. Shilpa Jasubhai, Clinical PsychologistApril 09, 2021
Allopathic and Homeopathic medicines should not be taken together says Dr. Sunil Mehra, Homeopath ConsultantApril 08, 2021
The charm of homeopathic medicine is that it can be taken with conventional medicines – Dr. Shruthi Shridhar, Consulting Homeopath April 08, 2021
Dissociative Identity Disorder and associated concepts explained by Dr. Vinod Kumar, Psychiatrist and Head of Mpower - The Centre (Bangalore) April 07, 2021
Dissociative Identity Disorder explained by Dr. Shilpa Jasubhai, Clinical PsychologistApril 05, 2021
Sehat Ki Baat, Karishma Ke Saath- Episode 6 Healthy Diet For Boosting Metabolism Which Can Help Thyroid Patients April 03, 2021
Significant Pointers on Kidney Health by Dr. Santosh Waigankar, Consultant Urooncologist and Robotic Surgeon at Kokilaben Dhirubhai Ambani HospitalApril 01, 2021
Dr. Vaishal Kenia, Ophthalmologist Talks About the Different Possibilities Available for the Treatment of Glaucoma Depending Upon Their Type and SeverityMarch 30, 2021
No Definitive Role of Diet in Treatment of Lymphedema but Intake of Calories, Salt and Long Chain Fatty Acids should be controlled says Dr. Ramani CVMarch 30, 2021
Dr. Kiran Chandra Patro, Senior Nephrologist Talks About Dialysis as the Temporary Process and Not a Permanent Cure for the Patients of Renal DysfunctionMarch 30, 2021
Two out of three new chronic kidney disease patients are found to have diabetes or hypertension informs Dr. Sreeharsha HarinathaMarch 30, 2021
Glaucoma Treatment: Medications or Surgery? A valuable piece of advice from Dr. Pranay Kapdia, Chairman and Medical Director of Kapadia Eye CareMarch 25, 2021
Dr. Shraddha Satav, Consultant Ophthalmologist Recommends that Everybody After 40, Should Go for the Complete Eye Checkup at Regular IntervalMarch 25, 2021